FOR IMMEDIATE RELEASE September 15, 2005
CONTACT: Steven V. Dubin, PR Works, sdubin@prworkzone.com, (781) 878-9533

Midnight Pass® of Marshfield Hits 100,000 customer milestone

DATELINE: MARSHFIELD, MASS… Catering to the owners of pampered pets and other discerning clientele, Midnight Pass, direct marketer and online retailer (www.midnightpass.com) offering innovative and exclusive products to thousands of customers worldwide, has reached its paying 100,000 customer.
 
Headquartered in Marshfield Hills, Mass., Midnight Pass has grown by leaps and bounds since its inception in 1998.  Founder Brad White, who was formerly the Director of Business Development at Sharper Image, envisioned that he could have more fun and make more money by running his own exclusive, high end retail business. So far he’s been right.  With a unique product line that can't be found in most department stores or catalogues, Midnight Pass offers one-of-a-kind specialty gifts and accessories for pets, home, office, garden, recreation and travel that can be viewed and purchased online at www.midnightpass.com.
 
“ I’m having a lot of fun.  It’s both exciting and challenging to find or develop really off-beat, well-made products from around the world that our customers simply love.  Right now, our portable pet containment product line has been enormously successful and the pet sector accounts for a significant amount of our business.  But, we’re also exploring a few new partnerships with other inventors and manufacturers which will further enhance our specialty gift line,” noted White. We just developed the www.PetMurphyBed.com and the www.PetCruiser.com line of products this past summer.
 
White, along with his savvy staff of five, run operations from an office in Marshfield Hills, Mass, a call center in Quincy MA and a warehouse in both Franklin, MA and San Jose CA.  No stranger to the limelight, White and Midnight Pass have won numerous industry awards for product design & innovation and  stellar customer service with  high standards of excellence for online merchants as well as the coveted "Top Service" award by YAHOO online shopping.   The company also won three Editors Choice awards from Cat Fancy Magazine in 2005 and many Midnight Pass products have been highlighted on the NBC, ABC, CBS, and CNBC and CNN television networks as well as with catalogers SKYMALL®, Hammacher Schlemmer, Solutions, Plow and Hearth, Improvements, Alstos, LL Bean, and national magazines such as Wired, Maxim, Bloomberg, Newsweek Japan, Elle Decor, Town & Country, Cape Cod Life and The Wall Street Journal.

White continued, “Part of the reason we have achieved these accolades is due to our tireless team efforts and 110% extreme service mission.  We want our customers to be happy with their purchase, and if they aren’t, then we do all that we can to make it right.  Most customers tell their friends about our tremendous quality and a lot of our business is from referrals.  There is a lot of competition out there, not only from other direct marketers and online retailers, but from traditional stores and catalogs.  We carry high end products that simply won’t be found elsewhere and back it with competitive pricing and extreme customer service.  At 100,000 customers in seven years, I think we’re definitely on the right track.”
 
In addition to exclusive pet products, MidnightPass.com also offers products for recreation and family fun (such as the Bavarian Mountain snow sled & BlackBurne Double-edged Tennis Racquet), for the home and office (check out the Harbor Master Floor and Desktop Telescopes), travel and auto (SOS Emergency Rescue & Safety Hammer) and yard, deck and garden (Lazy Hill Birdfeeders and Birdhouses), and much more.
 
The line is varied, and the quality is excellent. With same day shipping, delivery is right to your door. Satisfaction is guaranteed. You must be totally delighted with your MidnightPass products or they make it right for you, with 60 days to make up your mind.
 
About MidnightPass.com
MidnightPass.com is an online retailer developed by former Sharper Image executive Brad White. White has taken years of product know-how and created a service that offers easy access to a wide range of innovative products and extreme customer service. With a unique product line that can’t be found in most department stores or catalogues, the Marshfield Hills, Mass. based MidnightPass.com offers one-of-a-kind specialty gifts and accessories for pets, your home, office, garden, recreation and travel that can be viewed and purchased online at www.MidnightPass.com.