The Corporate Information
Site of Midnight Pass, Inc.

For Immediate Release January 8, 2004
CONTACT: Steven V. Dubin, PR Works,, (781) 878-9533

Preserving the Past, Honoring Grandparents
MidnightPass’s Bavarian Snow Sled - A Grandparents’ Family Heirloom

DATELINE: MARSHFIELD HILLS, MA... Remember that special family heirloom handed down from generation to generation? It may have been a grandfather clock, engraved silver tea service, or something from the “old country”. Whatever the treasure may have been, it was a keepsake to remind us of someone or someplace special, a treasure that told a family story.

Midnight Pass Inc, a direct marketer of heirloom quality products that are useful for home, office, garden, pets, recreation & travel honors grandparents and family tradition by offering the handcrafted Bavarian Snow Sled to grandparents at a special “days gone by” price for a limited time.

Grandparents may now present their children with the heirloom of a Bavarian Snow Sled, to enjoy this winter, complete with an engraved “To/From” personalized name plate at a special reduced price of $75.00 + s/h, while supplies last.

“The Bavarian Snow Sled is the perfect grandparent gift – an heirloom with craftsmanship appreciated by a grandparent and something that will be shared with their grandchildren, and children of their grandchildren,” said Brad White, founder and president of Marshfield Hills, MA based Midnight Pass. “Time passes so quickly, yet heirlooms can ‘capture’ a certain time, a generation or a even a moment, and preserve it so it may be acknowledged and shared in the future.”

Senior Contributions – to family and beyond
According to the U.S. Census Bureau, in 2003 the U.S. population of more than 295 million people included 44 million people over the age of 65. With a growing number of older Americans, special recognition of seniors’ past and present contributions is extremely important. Older Americans are recognized during the month of May of each year. In 2004, older Americans will be honored during the 40th Annual National Senior Citizens’ Day, held each summer in Washington DC. (Originally proclaimed a national day of recognition for seniors by President George Bush in 1991.)

About the Finest Mountain Snow Sled for Tots ever made
A rugged push pull wooden sled, hand crafted by famous coach-builders, from solid Beech Wood in Bavaria Germany for over eight generations. Sturdy ram-horn curved design keeps the sled riding high over deep snow and bumps. Sled skis have galvanized steel runners that don’t rust and a 48” towrope with T handle. An optional full size cozy sheep skin blanket also available. The Bavarian Snow Sled is available online at or by calling the order desk toll free at (877) 897.7700.

In addition to being the most unique snow sled for children age 3-years and up, it has also been used by physically challenged children who never before considered sledding or other outdoor winter activities, “A real benefit to thousands of kids who would love to be pulled across fresh packed snow on a bright & clear winter day,” noted White.

Award Winning Service and Products
Midnight Pass is a recipient of the "Golden Web Award" for high standards of
excellence for online merchants as well as the coveted "Top Service" award by YAHOO online shopping. Additionally, Midnight Pass products have been highlighted on the NBC, ABC, CBS, and CNBC and CNN television networks as well as in SKYMALL®, Hammacher Schlemmer, Wired, Maxim, Bloomberg, Newsweek Japan, Elle Decor, Town & Country, Cape Cod Life, LL Bean magazines, and The Wall Street Journal.

About is an online retailer and direct marketer developed by former Sharper Image executive Brad White. White has taken years of product know-how and created a service that offers easy access to a wide range of innovative products and extreme customer service. With a unique product line that can’t be found in most department stores or catalogs, the Marshfield Hills, Mass.-based offers one-of-a-kind specialty gifts and accessories for pets, your home, office, garden, recreation and travel that can be viewed and purchased online at and through their toll free 24/7 order line: (877) 844-GIFT.