For Immediate Release March 24, 2003
CONTACT: Steven V. Dubin, PR Works, sdubin@prworkzone.com, (781) 878-9533

SUNGLASSES THAT HAVE GONE TO THE DOGS

MidnightPass.com adds Doggles®, a unique line of eye-protecting goggles
for canines, to its line of innovative pet accessories

DATELINE: MARSHFIELD, MA Increased awareness of the harmful effects the Sun’s
rays have on eye health has long prompted people to be both safe and fashionable behind
designer sunglasses. Now their pets can do the same.

MidnightPass.com, a Marshfield Hills, MA based direct marketer and online retailer, has
added Doggles®, a unique line of sunglass like goggles for dogs, to its growing list of
unique pet products.

Doggles feature specially designed lenses that are shatterproof, anti-fog and provide
100 percent protection from harmful Ultra Violet radiation. Due to their revolutionary
and unique design, they fit tightly - yet comfortably, around your pet’s face by adjustable
elastic head and chinstraps. The snug-fitting, foam padded frames will remain secure and
help prevent even peripheral sunlight and glare from posing a risk.

Doggles also protect a dog’s eyes from wind, dust and foreign objects, making them a
beneficial accessory for active dogs that love sticking their head out of car windows,
riding in pick up truck beds or scampering through the woods. For dogs recovering from
an eye ailment or wound, Doggles can prevent additional injury and provide peace of
mind for owners.

Doggles, which come in 4 sizes from X-Small to X-Large in five cool colors for dogs
five pounds and up, can be ordered directly from www.MidnightPass.com for up to
$24.95 (plus $5.95 postage and handling), or by calling, toll-free, 1-877-844-GIFT
(4438).

ENDORSED BY CANINE HEROES
Although Doggles certainly have novelty appeal as a pet fashion accessory, more
important benefits have been proven in action by some very special animals. In the
aftermath of the World Trade Center tragedy, donations of Doggles were directly
requested by the ASPCA as protective gear for search and rescue dogs. Doggles will also
be used by the Alaskan Sleddog Kennels team in the 2003 Iditarod as protection against
glare, snow and ice storms (cataracts caused by UV exposure are a longstanding health
risk faced by racing dogs). Recommended by veterinarians.

MADE IN THE SHADES
Although dogs, unlike humans, have natural defenses to combat UV radiation, Doggles
offer added protection to ensure their safety and continued health. The threat of certain
eye-related diseases—such as pannus, which often affects German shepherds, greyhounds, collies and huskies that spend a lot of time outside—can be greatly reduced
with the use of proper UV protection.
The danger of UV radiation is also not just a summertime problem. In fact, the intensity
of sunlight, and its glare, is stronger in the winter months. Doggles offer a year-round
solution for keeping your pet happy and healthy.

AWARD WINNING SERVICE AND PRODUCTS
MidnightPass.com is a recipient of the coveted “Top Service” award by Yahoo! Online
Shopping as well as the “2002 Golden Web Award” for excellence among online
merchants. MidnightPass’ many products have been spotlighted by national media,
endorsed by experts and regularly featured in such national catalogues as Skymall, LL
Bean, Drs Foster and Smith, Solutions and others.
In addition to its newest product, Doggles, MidnightPass.com offers many other useful,
fun and high-quality items for pets, your home, office, recreation and travel. To browse
the company’s full online catalog, point your browser to www.MidnightPass.com. Orders
can be placed using the site’s secure and easy-to-use online “Shopping Cart” or, by phone
-- toll-free, 24-hours a day -- by calling 1-877-844-GIFT (4438).

ABOUT MIDNIGHTPASS.COM
MidnightPass.com is an online retailer developed by former Sharper Image executive
Brad White. White has taken years of product know-how and created a service that offers
easy access to a wide range of innovative products and extreme customer service. With a
unique product line that can’t be found in most department stores or catalogues, the
Marshfield Hills, MA based MidnightPass offers one-of-a-kind specialty gifts and
accessories for pets, your home, office, garden, recreation and travel that can be viewed
and purchased online at www.MidnightPass.com.