FOR IMMEDIATE RELEASE September 15, 2005
CONTACT: Steven V. Dubin, PR Works, sdubin@prworkzone.com, (781) 878-9533

One stop shopping for mom, grandpa, kids … even Fido and Fifi
Online Retailer Midnight Pass® Unveils Top Ten Holiday Picks

DATELINE: MARSHFIELD, MASS… Midnight Pass, direct marketer and online retailer offering innovative and exclusive products to thousands of customers across the U.S., is proud to announce this year’s Top Ten Holiday Gift Picks. Headquartered in Marshfield, Mass., Midnight Pass makes holiday shopping easy with timeless gifts that are guaranteed to spread good cheer at www.midnightpass.com.

Here are a few classics:
The heirloom quality and engraveable Bavarian Snow Sled, offered only through Midnight Pass is a rugged push pull wooden sled hand crafted of solid Beech Wood by famous coach-builders of Bavaria, Germany. The perfect grandparents’ gift to hand down through the generations. Sturdy ram-horn curved design keeps the sled riding high over deep snow and bumps. Sled skis have galvanized steel runners that don’t rust and a 48” towrope with T handle. Bavarian Snow Sled $125. Keep the children warm and cozy with a genuine 2.5” thick Sheep Skin blanket from New Zealand that is also available for $75.

The distinctive English Highland Picnic Basket, made in West Sussex, England, comes complete with Midnight Pass’ exclusive brand of sporting designed (hunting, fishing, golfing) ceramic plates and mugs, stainless steel flatware, corkscrew set, French glass tumblers, Italian cotton napkins, salt/pepper cruet, thermos flask and a waiters friend. The basket is whole fitted willow with leather handle and Tartan interior. 2-person basket $249 / 4-person basket $369.

The new and innovative Pet Murphy Bed creates comfy space for you & your pet and compliments your home and provides a space saving fold down bed as an alternative to traditional pet beds. Easily blends in with existing furniture as a piece of furniture. Stylish and compact with a contemporary raised panel front. Comes in four colors (Black, Mahogany and White Wash) and is a smart space saving solution for home and recreational vehicle owners, where space is limited and space for your pet is a must. Dimensions: 24” W x 36”H x 10” D. Mattress 22” x 28” x 4” thick foam and batting with a fitted / removable washable sheet. $199.95

Some folks just love receiving gifts they can put to good use. For the home, auto or boat, the lightweight and handy Stowaway Step may be used by people and pets, is highly durable and built to last. The sturdy, fold-away step stool sets up in seconds, holds up to 300 pounds and is made of reinforced plastic with a molded-in handle. The ideal “tool” for home, office, boat, car, truck and more. When in use, the step “locks” in place, after use, it may be collapsed flat to a slim 2” for easy storage just about anywhere. The Stowaway Step allows your pet a low-impact, way to jump off the bed and is very important in limiting shock to the joints when jumping from a bed or couch. Retail price is $15 each and two for $27.50 per pair.

Buying for a nature lover? The Heirloom Copper Birdfeeder is a delightful compliment to any garden with copper roof that weathers to a beautiful, rich patina over time. The durable construction boasts of a large unbreakable food chamber and an easy lift-the-roof filling system. Ready to fill and hang. $75.

The latest in Maine Buoy Bells, the Freedom Rings Wind Bell has a compelling solo tone reminiscent of America’s Liberty Bell. Handcrafted in Maine and stamped with USA. $70. Scroll brackets for the bell are also available in 11” and 20” lengths for $13.95.

Perfect Compact Cigar Travel Humidor for the frequent business traveler or for those who like to keep a good cigar close at hand, this luxurious hard case Travel Humidor has a Spanish cedar cigar bed and room for 2-14 favorite cigars. Ideal for the cigar aficionado, it comes complete with all the “must-have” tools. From $75 - $125.00 in 3 colors Saddle Tan, Burgundy and Classic Black.

Help your favorite golfer to accurately measure the distance to the green/pin from a close focus of 13 feet to 200 yards with the unique Golf Scope. Taking the guesswork out of golf, the range finder lets golfers zero in on the cup for better club selection. Weighing just 3 oz., the golf scope has a blue/black rubber coated padded case with belt loop, lanyard strap and chamois lens cleaning cloth. The Golf Scope has multiple uses and may be taken boating, camping, hiking and hunting for easy measurement of far-off objects. $50 or 2 for $90.

For someone who adores their dog and travels everywhere with Fido or Fifi, the new Pet Cruiser™ Auto or Bicycle Pet Carrier is the ideal gift, enabling pets to travel in style, safely. This high quality travel kit complete with built in suitcase and travel wheels for the auto version, personalized name tags and all you need to transport your favorite furry friend safely on two wheels or four from $69.95 - $124.95 in 6 colors from which to choose.

Think safety first with the SOS Emergency Rescue & Safety Hammer. Don’t let yourself or your loved ones get trapped in a vehicle during roadside emergencies. This lightweight, handy tool aids in escaping from an accident despite jammed doors and seatbelts. Fits in glove compartment. $19.95.

All products are distributed exclusively through MidnightPass and available online at www.midnightpass.com or by calling toll free (877) 844-GIFT (4438).

Timeless, Innovative Products for Pets and People
MidnightPass.com continues its tradition of offering innovative products such as Kittywalk’s best selling Pet Stroller line, award winning Outdoor Cat Enclosures and Pet strollers invented by Lise King of NY that let your pet safely enjoy the great outdoors and more, with immediate delivery for consumers everywhere. Midnight Pass is the exclusive distributor of the Kittywalk products, which have been sold to more than 100,000 happy customers.

In addition to exclusive pet products, MidnightPass.com also offers products for recreation and family fun (such as the Bavarian Mountain snow sled & BlackBurne Double-edged Tennis Racquet), for the home and office (check out the Harbor Master Floor and Desktop Telescopes), travel and auto (SOS Emergency Rescue & Safety Hammer) and yard, deck and garden (Lazy Hill Birdfeeders and Birdhouses), and much more.

The line is varied, and the quality is excellent. With same day shipping, delivery is right to your door. Satisfaction is guaranteed. You must be totally delighted with your MidnightPass products or they make it right for you, with 60 days to make up your mind.

Award Winning Service and Products
Since 1998, Midnight Pass has won numerous awards for customer service, product innovation and for high standards of excellence for online merchants as well as the coveted "Top Service" award by YAHOO online shopping. Additionally, Midnight Pass products have been highlighted on the NBC, ABC, CBS, and CNBC and CNN television networks as well as in SKYMALL®, Hammacher Schlemmer, Plow and Hearth, Wired, Maxim, Bloomberg, Newsweek Japan, Elle Decor, Town & Country, Cape Cod Life, LL Bean magazines, and The Wall Street Journal.

About MidnightPass.com
MidnightPass.com is an online retailer developed by former Sharper Image executive Brad White. White has taken years of product know-how and created a service that offers easy access to a wide range of innovative products and extreme customer service. With a unique product line that can’t be found in most department stores or catalogues, the Marshfield Hills, Mass. based MidnightPass.com offers one-of-a-kind specialty gifts and accessories for pets, your home, office, garden, recreation and travel that can be viewed and purchased online at www.MidnightPass.com.