The Corporate Information
Site of Midnight Pass, Inc.


For Immediate Release January 19, 2006
CONTACT: Steven V. Dubin, PR Works,, (781) 878-9533

Peddle with your Pet with the charm of yesteryear & safety of today
Midnight Pass unveils timeless Wicker Pet Cruiser for bicycles

DATELINE: MARSHFIELD, MASS… Now your pet can join you for a leisurely bike ride on a beautiful day. Midnight Pass, direct marketer and online retailer offering innovative and exclusive products to thousands of customers across the U.S., recently announced the availability of a charming new Wicker Pet Cruiser, which may be viewed online at

With a refined wicker look, roll bar safety top and sturdy leather accent straps, the Wicker Pet Cruiser is the modern spin on the classic standard of English bike baskets. The Wicker Cruiser has a universal mounting bracket to fit all handlebar styles while eliminating dangerous loose mounting straps. Weighing less than 5 pounds, the Wicker Pet Cruiser comfortably holds small dogs and cats up to 13 pounds and 13 inches at the shoulder (MSRP $59.95).

Specially designed by Midnight Pass, the Wicker Pet Cruiser offers the charm of days gone by with today’s safety features. Dogs and cats can enjoy plenty of fresh air while looking at the scenery with the open air wicker and secure roll bar top that keeps them secure without the need for leashes or harnesses. Special overhead safety roll bar keeps your pet safe without obstructing his/her view. Want to go topless? The built in harness will still hold your pet safely inside the basket. When you’re not transporting your best friend, this sturdy classic carrier is ideal for hauling grocery items and more.

Prefer a sportier pet carrier with all the bells and whistles? The Sport Cruiser for bicycles (weighing less than 5 lbs) with its padded interior, safety harness, sunshade / windscreen, lined storage pockets with heavy duty zippers (for your MP3 player, sunglasses and keys), free-flow air vents and vibrant colors (blue, green, pink or silver) may be just what you need. Need to stop at a shop? Take Rover with you! The Sport Pet Cruiser’s sturdy carry handles and shoulder strap offer easy portability.

Get out and ride with your best friend! All Pet Cruiser models are patent pending. Prices range from $59.95 - $89.95 and all products are distributed exclusively through MidnightPass available online at or by calling toll free (877) 844-GIFT (4438).

Timeless, Innovative Products for Pets and People
Midnight Pass was the first to introduce the outdoor line of portable pet containment products and has shipped over 100,000 units worldwide. Midnight Pass has speedy same day shipping from both coasts and has 24/7 toll free customer service, ordering and an online catalog at

Headquartered in Marshfield Hills, Mass., Midnight Pass has grown by leaps and bounds since its inception in 1998. Founder Brad White, who was formerly the Director of Business Development at Sharper Image, envisioned that he could have more fun and make more money by running his own exclusive, high end retail business. So far he’s been right. With a unique product line that can't be found in most department stores or catalogues, Midnight Pass offers one-of-a-kind specialty gifts and accessories for pets, home, office, garden, recreation and travel that can be viewed and purchased online at

White, along with his savvy staff of five, run operations from a sales and marketing office in Marshfield, MA, a call center in Quincy MA and warehouses on both coasts. No stranger to the limelight, White and Midnight Pass have won numerous awards for customer service, product innovation and for high standards of excellence for online merchants as well as the coveted "Top Service" award by YAHOO online shopping. The company also won three Editors Choice awards from Cat Fancy Magazine in 2005 and many Midnight Pass products have been highlighted on the NBC TODAY SHOW, ABC, CBS, and CNBC and CNN television networks as well as SKYMALL®, Hammacher Schlemmer, Plow and Hearth, Wired, Maxim, Bloomberg, Newsweek Japan, Elle Decor, Town & Country, Cape Cod Life, LL Bean magazines, and The Wall Street Journal.

In addition to exclusive pet products, also offers products for recreation and family fun (such as the Bavarian Mountain snow sled & BlackBurne Double-edged Tennis Racquet), for the home and office (check out the Tower Clocks), travel and auto (SOS Emergency Rescue & Safety Hammer) and yard, deck and garden (Lazy Hill Birdfeeders and Birdhouses), and much more.

The line is varied, and the quality is excellent. With same day shipping, delivery is right to your door. Satisfaction is guaranteed. You must be totally delighted with your MidnightPass products or they make it right for you, with 60 days to make up your mind.

About is an online retailer developed by former Sharper Image executive Brad White. White has taken years of product know-how and created a service that offers easy access to a wide range of innovative products and extreme customer service. With a unique product line that can’t be found in most department stores or catalogues, the Marshfield Hills, Mass. based offers one-of-a-kind specialty gifts and accessories for pets, your home, office, garden, recreation and travel that can be viewed and purchased online at or by calling toll free (877) 844-GIFT (4438).