IMMEDIATE RELEASE September 14, 2007
CONTACT: Steven V. Dubin, PR Works, email@example.com,
Pass Inc to ramp up with six hot new pet products in 2008
To be unveiled at the HH Backer Annual Trade show,
October 12 – 14, 2007 in Chicago, IL
Midnight Pass, creators of innovative pet products to thousands
worldwide, will unveil three hot new items
for pampered pets and their discerning owners at the HH backer Backer's
41st Annual Pet Industry Trade Show and Educational Conference at
the Donald E. Stephens Convention Center in Rosemont (Chicago), Illinois
on October 12-14, 2007.
Pass also plans to unveil another three new items in 2008 at the
APPMA Global Pet Expo, February
14-16 in San Diego, CA. HH
backer and Global Pet Expo are open to independent retailers, distributors,
mass-market buyers, and other qualified professionals. These shows
are not open to the general public.
Pass, a direct marketer and online retailer with corporate headquarters
Mass., creates and markets problem
solving products that enable consumers to safely travel with
their pets in
autos, trains, boats, airplanes or while pedaling bikes. Innovative
pet products for 2008 include Pet Cruiser®, Wicker Cruiser™,
Pooch Caboose™, Sport Cruiser™, Auto Cruiser™,
Portfolio Cruiser™, Pet Pilot®, Pet Murphy Bed™,
and the full line of Creature Leisure® soft-sided crate systems.
“Midnight Pass has enlarged its existing outdoor pet product base
to include new and improved pet travel gear”, said Brad
White, founder and president of Midnight Pass Inc. “The
company is enjoying an upsurge in wholesale orders, export demand,
home shopping and retail sales as a result of its thoughtful
product design, rugged quality with problem solving characteristics
Pet Cruiser® line of products. By Christmas 2007, nearly
500,000 paws will have stepped into a Midnight Pass Pet Product,” White
Pass is working towards being the leader in this pet containment
and transportation field, one wag at a time” said a
recent customer who owns every product that Midnight Pass
Many Midnight Pass Products are designed and assembled in
the USA and
are featured in several major mail order catalogs and retail
stores across America. Midnight Pass was recently featured
in The Wall Street
Journal for the latest in car technology with their innovative
line of pet products.
Pass is a proud member of the American Pet Products Manufacturing
Association, Inc. (APPMA),
the non-profit trade
2007 Midnight Pass was selected by the joint MBA Product Development
Program by Babson College, RISD and
create a breakthrough
new technology in pet containment which is scheduled
to be introduced at APPMA February 2008 in San Diego.
company also offers pet bed products geared towards enhancing interior
home design, such as the Pet Murphy
featured in the New York Times, Rachel Ray Show and
CBS news) which
complements décor and maximizes small spaces.
sure to visit Midnight Pass (Booth #3436) to see the exciting new
product introductions as well as these
Cruisers®, Wicker™, Sport™ and
Pooch Caboose™ -
Get out and ride your bicycle with your best friend!
Midnight Pass offers the Wicker Pet Cruiser™ with
the charm of yesteryear and all the patent pending
safety features of the modern day. Also
available are the brightly colored, padded Sport
with safety harnesses, carry handles, phone and
and a shoulder strap for easy portability. Prices
range from $75.00 to $89.95. New colors and designs
unveiled at this show.
Pet Cruiser™ – Like
to take your pets along for a ride in the car,
but concerned about their safety? The Auto Pet
Cruiser™ attaches to an automobile’s
seat belt and is also a fully enclosed booster
seat (allowing your pet to comfortably
see out the window) while safely containing him/her.
Also doubles as a high quality suitcase travel
kit complete with personalized
name tags, fleece pad, loads of storage areas,
removable food and mesh toy bags as well as travel
wheels for the auto version. The
fully portable patent pending design and heavy
duty straps on the auto cruiser make it strong
enough to use as a pet carrier as well
($99.95 - $129.95).
Wall Street Journal reported in the Cars section in July 2007 that, “Pets
roaming free in cars face the same dangers as
passengers who don’t buckle up. Little
dogs and cats will benefit from booster seats
that are secured with straps and seat belts such
the Midnight Pass Inc’s Pet Cruiser
Auto™ seat. Making pets comfortable is
probably the first step toward stress-free travel
as having one less distraction
on the road,” reported Elva Ramirez,
columnist for the WSJ.
Pet Cruiser™ - a
slimmer version of the Auto Pet Cruiser™ without
the suitcase is also available for folks who
desire a pet carrier that carries like a briefcase
and pops up to
a comfy patent pending pet carrier. Great for
trains and planes too ($89.95).
Murphy Bed™ – As
featured in the New York Times, CBS This
Morning and The Rachel Ray show. A stylish, compact
of the adult Murphy bed. The Pet Murphy Bed
offers a cozy and chic space for your pet
to lounge, Midnight Pass’ innovative Pet
Murphy Bed is the ultimate in comfort and
complements your home by easily blending in with existing
decor as a stylish and compact piece
of wood furniture with a raised panel front.
The Pet Murphy Bed is a smart patent pending
sleeping solution for home and recreational
vehicle owners, where pet space is limited.
The durable Pet Murphy
Bed is available in three colors, Black,
Mahogany and Cottage White and holds up to 200 lbs ($279.95).
Pilot™ by Creature Leisure® - As featured
Today’s Show” Traveling with
Your Dog” segment
and catering to “jet setters” around
the globe, Midnight Pass offers the ultimate
in convenience, quality and portability
with the new Pet Pilot travel carrier.
The chic new Pet Pilot™ soft-sided
rolling pet carrier doubles as a backpack.
Whether you’re navigating
busy city streets or traveling via land,
sea or air, the Pet Pilot can be used as
a wheeled carrier or backpack to hold pets
and greatly enhance your mobility ($175.00).
As experienced marketers, Midnight Pass was the first to introduce the
portable outdoor line of containment products and sold more than 100,000 units in a short period of time. The company’s products are designed in the USA and are featured in many major mail order catalogs and are available online at www.MidnightPass.com.
Timeless, Innovative Products for Pets
MidnightPass.com has created several
new lines, specifically the Pet Cruisers,
and Wicker Cruiser
lines and has shipped
over 100,000 pet products worldwide.
Midnight Pass has speedy same day shipping
from both coasts and has 24/7 toll free
service and ordering line and visit the
online catalog at www.MidnightPass.com.
addition to exclusive pet products, MidnightPass.com also offers
products for recreation,
family fun and products
home, office garden and many other
useful items. The line is varied, and the quality
guaranteed and informative customer
service reps always available, Midnight Pass
is bound to please.
Winning Service and Products
No stranger to the limelight, White
and Midnight Pass have won numerous
for excellent customer
high standards of excellence as well
as the coveted "Top Service" award
by YAHOO online shopping. The company
recently won five Editors Choice
awards from Cat Fancy Magazine and
Pet Business in 2003, 2005 and
2006 and Midnight Pass products have
been highlighted recently on the
NBC Today Show, ABC Good Morning
America, CBS Evening news, CBS
This Morning, CNBC and CNN television
networks as well as SKYMALL®,
Hammacher Schlemmer®, Plow and
Hearth®, Wired®, Bloomberg®,
House & Garden, Newsweek Japan,
Elle Décor®, Town & Country,
Cape Cod Life, LL Bean, The New York
Times and The Wall Street Journal.
Headquartered in Massachusetts,
with additional warehouse/ distribution
centers in California,
is a direct marketer and
online retailer that has grown
leaps and bounds since its inception
Founder Brad White, formerly the
Director of Business Development
new by running his
own high quality direct marketing
business of products that make
White has taken years of product
know-how and created a service
easy access to a wide range of
innovative products and excellent
So far he’s been on target.
With a unique product line that
can't be found in most department
Pass offers one-of-a-kind specialty
gifts and accessories for pets,
home, office, garden, recreation
and travel that can be viewed and
purchased online at www.MidnightPass.com
or by calling toll free (877) 844-GIFT
Sales & Distribution
Midnight Pass® Inc, 149 Old Main St, Suite 489, Marshfield Hills,
Retail orders (877) 844.4400,
Wholesale hotline (877) 897.7700,
Copyright © 1998 – 2008
Midnight Pass Inc. All Rights Reserved. Patents Pending.