IMMEDIATE RELEASE August 3, 2007
CONTACT: Steven V. Dubin, PR Works, firstname.lastname@example.org,
for Roadside Emergencies...
Think safety first with the SOS Emergency Rescue & Safety
BOSTON, MA… Direct Marketer and online retailer MidnightPass.com
announces the availability of the innovative and recognized life-saving
tool, the SOS Emergency Rescue and Safety Hammer.
Now available for purchase online (midnightpass.com), the SOS Emergency
Rescue and Safety Hammer makes life a little safer by keeping you
from getting trapped in your vehicle during roadside emergencies.
After even a minor car crash, doors, windows or seat belt buckles
may jam. The SOS Emergency Rescue and Safety Hammer helps you escape
your vehicle after an accident with a quick hard tap to a car window
that won’t open and an easy cut through of a jammed seat
Used as standard rescue equipment, the SOS Emergency
Rescue and Safety Hammer is recommended and endorsed by police
officers, firefighters and emergency medical technicians worldwide.
special double tipped hammer is made from tough precision steel
with hardened conical points to quickly shatter a car side window
easily. A recessed razor-sharp blade cuts through seat belts
with a single stroke. It is safety yellow in color and comes with
mounting bracket to ensure your quick location of the tool when
allows for easy reach by passenger or driver.
to Brad White, founder of Midnightpass, “Keep
SOS Emergency Rescue and Safety Hammer handy and you will always
be prepared for an emergency escape or to rescue others. Keep one
in your car and one in your home or office as an additional safety
measure in case of fire. Having the SOS Emergency Rescue and Safety
Hammer could literally mean the difference between life and death.”
Emergency Rescue and Safety Hammer ($19.95 each and sale proce
of two for $24.95+ shipping) breaks glass and cuts seatbelts. May
also be used on non-tempered glass in boats, airplanes, the home
or office. Overall dimensions: 7-3/4" L x 2-3/4” W x 1-1/4" H.
Weighs less than 5 ozs. 30-day warranty.
To order visit www.MidnightPass.com
or call 24 hour toll-free (877) 844-4438.
Award Winning Service
Midnight Pass has won numerous awards since 1998 for excellent
customer service, product innovation, high standards of excellence
as the coveted "Top Service" award by YAHOO online shopping.
The company recently won five Editors Choice awards from Cat Fancy
Magazine and Pet Business in 2003, 2005 and 2006 and many Midnight
Pass products have been highlighted recently on the NBC Today Show,
ABC Good Morning America, CBS Evening news, CBS This Morning, The
New York Times and CNBC and CNN television networks as well as
Hammacher Schlemmer, Plow and Hearth, Wired, Maxim, Bloomberg,
Newsweek Japan, Elle Decor, Town & Country, Cape Cod Life,
LL Bean magazines and The Wall Street Journal.
Headquartered in Massachusetts, with additional warehouse/ distribution
centers in California, Midnight Pass is a direct marketer and
online retailer that has grown by leaps and bounds since its
White, formerly the Director of Business Development at Sharper
Image, envisioned something new by running
high quality direct marketing business of products that make
White has taken years of product know-how and created a service
easy access to a wide range of innovative products and excellent
customer service. So far he’s been right. With a unique
product line that can't be found in most department stores, Midnight
offers one-of-a-kind specialty gifts and accessories for pets,
home, office, garden, recreation and travel that can be viewed
online at www.MidnightPass.com or by calling toll free (877)
SOS Emergency Rescue and Safety Hammers™ Questions:
do I need it? Could save your life in the event of an emergency.
If you use any other type of hammer, it will take time to finally
break a window.
- Can I use it for my home/ boat/airplane as
well? Yes! We recommend it for non tempered glass.
- Does it need
- How much does it weigh? Less than 5 oz-anybody can
- What type of assembly required? None. Ready to use
- What is the SOS Hammer Made from? Handmade
from machined precision steel and ABS plastic, in safety yellow.
What can happen
in an auto accident and what the authorities say to do...
(From 6/1/00 Miami Herald article in Action Line)
The most important
thing is not to panic. If your windows are open or you can open
them, follow the advice POGO
- Pop your
belt, Open the window,
If you can't get out through the window, try the door.
At first, the water pressure will keep it closed. As the water
equalize the pressure and you should be able to open it.
panic because the struggle will wear you down float to the top
so you can breathe. Crack open the windows slightly
the car is three-quarters full. Then you should be able to
open the door.
If your doors have power locks you can open
the locks manually.
If your car has power windows and they're shut,
they may short-circuit once the car is submerged. The only way
to deal with that is
to break the glass.
Having something readily available
to do that could save your life. Ponds and lakes are often murky
so don't count
may jam in accidents. SOS Emergency Rescue and Safety Hammer™ has
a razor-sharp knife that will cut through your seat
belt. It's crucial you keep your seat belt on while driving. If
you get injured you may not be able
to get yourself out. Once the car is in the water,
release it as soon as possible.
Once you're out of the vehicle,
figure out which way is up. Look for clues such as light, which
the surface. Avoiding the situation is best. Be aware
of your surroundings, know
where there's water and drive defensively.
Emergency Rescue and Safety Hammer™ is a piece of equipment
you can store and mount in your car interior so you will always
know where it is.
The SOS Emergency
Rescue and Safety Hammer™ has
a double-steel tip that can break out a side window (not the windshield).
Life Customer Story
"Mr. White --I've gotten together a "road
emergency" kit for each
of my family members, blanket, hand warmers,
small snack foods, hats, gloves, etc. I saw your auto escape hammer earlier in
the week and didn't order.
was in a very bad accident last evening, one which involved not
only being trapped by
his airbag, but, when
he finally got
the bag away from
his face, he couldn't get the seatbelt undone,
which wasn't good news considering the flames
see coming from
to say, I would
like to purchase 3 of these hammers...as I should
have the first time
I saw them.
Thank you for selling this product."
M, Powell, OH
Midnight Pass, Inc.
PO Box 489, 149 Old Main St
Marshfield Hills, MA
Order online www.MidnightPass.com
Toll free ordering: 877.844.4438
Corporate Office Phone: (877) 897.7700
Intl: +1 (781) 834.0112
Copyright © 1998 – 2007 Midnight Pass Inc. All Rights
Reserved. Patents Pending.
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