FOR IMMEDIATE RELEASE October 5, 2007
CONTACT: Steven V. Dubin, PR Works, sdubin@prworkzone.com, (781) 582-1061

Midnight Pass Inc to ramp up with six hot new pet products in 2008
To be unveiled at the HH Backer Annual Trade show,
October 12 – 14, 2007 in Chicago, IL

DATELINE: MARSHFIELD, MASS AND Chicago IL…
Midnight Pass, Inc., creators of the innovative and wildly popular Pet Cruiser® line of bicycle and automobile pet travel solutions, will be debuting three new pet products to wholesale buyers at the 2007 HH Backer Global Pet Expo in Chicago, IL.

“ Midnight Pass has enlarged its existing outdoor pet product base to include new and improved pet travel gear”, said Brad White, founder and president of Midnight Pass, Inc. “The company is enjoying an upsurge in wholesale orders, export demand, home shopping and retail sales as a result of our thoughtfully designed, rugged quality Pet Cruiser® line of products. By Christmas 2007, nearly 500,000 paws will have stepped into a Midnight Pass Pet Product,” White added.

Midnight Pass also plans to unveil three more new items in 2008 at the February APPMA Global Pet Expo in San Diego, CA including a “top-secret new technology in pet containment” developed jointly with three of the elite Product Development MBA programs in the nation at Babson College, Massachusetts Institute of Technology and Rhode Island School of Design.

“ Midnight Pass is working towards being the leader in the pet containment and transportation field, one wag at a time” said a recent customer who owns every product that Midnight Pass creates.

Sales growth has also been helped by the introduction of the Pet Murphy Bed™, a folding hide-away dog bed geared towards complementing interior home décor and maximizing small spaces. This buzz-generating product has been featured in the New York Times, The Rachel Ray Show CBS news and is rapidly becoming a hit among pet owners and interior designers from coast to coast.

Midnight Pass, Inc. has its corporate headquarters in Marshfield, MA and first burst onto the pet industry scene in 2001 as the original distributor and marketer of portable outdoor pet containment systems including the industry's first Pet Stroller. Midnight Pass has shipped over 100,000 pet products world wide while racking up numerous awards for customer service, innovation and product quality along the way.

Midnight Pass, Inc. currently offers the following pet products as a direct marketer and online retailer:

The Wicker Cruiser™ and Sport Cruiser™ pet bicycle baskets are part of the Pet Cruiser® line of travel solutions for your pet. They are for cyclists that want to enjoy the outdoors with their small dog and range from $80 to $90 retail. New colors and designs, including the Pooch Caboose™, are being unveiled in Chicago in October 2007.

Trumpeted in the Wall Street Journal as “the first step toward stress-free travel,” the Auto Cruiser™ is the Pet Cruiser® product that solves your pet-traveling needs: It’s a fully enclosed pet car / booster seat. It’s a suitcase that keeps your pet’s toys and food secure. It’s a convenient pet carrier. Retail $129.95. Portfolio Cruiser™ without the booster / storage compartment retails for $99.95.

The Pet Murphy Bed™ is a folding hide-away pet bed that is great for small apartments and condos and even RV’s. It is made to be comfortable for dogs and stylish for owners. Solid, furniture-quality construction made from environmentally friendly reclaimed rubber wood in Thailand make this pet bed a big hit with urban dog owners. Available in Black, Mahogany and NEW Cottage White in 2008. Holds up to 200lbs. Retail $279.95.

Pet Pilot™ by Creature Leisure® - Featured on NBC’s Today’s Show ”Traveling with Your Dog” segment. Perfect for “jet-setters” around the globe, this chic, soft-sided rolling pet carrier doubles as a backpack. Pet Pilot is made from sturdy nylon construction. It holds pets or gear and greatly enhances your mobility. Retail $175.00.

Midnight Pass also carries the full line of Creature Leisure® soft-sided crate systems.

The HH backer Backer's 41st Annual Pet Industry Trade Show and Educational Conference takes place at the Donald E. Stephens Convention Center in Rosemont (Chicago), Illinois on October 12-14, 2007 and is only open to wholesale buyers, independent retailers and qualified professionals.

Be sure to visit Midnight Pass in Chicago at Booth #3436 to see the exciting new product introductions as well as existing favorites.

The APPMA Global Pet Expo will take place in February 14-16, 2008 in San Diego, CA