IMMEDIATE RELEASE October 5, 2007
CONTACT: Steven V. Dubin, PR Works, email@example.com,
Pass Inc to ramp up with six hot new pet products in 2008
To be unveiled at the HH Backer Annual Trade show,
October 12 – 14, 2007 in Chicago, IL
MARSHFIELD, MASS AND Chicago IL…
Midnight Pass, Inc., creators of the innovative and wildly popular
Pet Cruiser® line of bicycle and automobile pet travel solutions,
will be debuting three new pet products to wholesale buyers at
the 2007 HH Backer Global Pet Expo in Chicago, IL.
Midnight Pass has enlarged its existing outdoor pet product base
to include new and improved pet travel gear”, said Brad White,
founder and president of Midnight Pass, Inc. “The company
is enjoying an upsurge in wholesale orders, export demand, home
and retail sales as a result of our thoughtfully designed, rugged
quality Pet Cruiser® line of products. By Christmas 2007, nearly
500,000 paws will have stepped into a Midnight Pass Pet Product,” White
Pass also plans to unveil three more new items in 2008 at the February
APPMA Global Pet Expo in San Diego, CA including
new technology in pet containment” developed jointly with
three of the elite Product Development MBA programs in the nation
College, Massachusetts Institute of Technology and Rhode Island
School of Design.
Midnight Pass is working towards being the leader in the pet containment
and transportation field, one wag at a time” said a recent
customer who owns every product that Midnight Pass creates.
growth has also been helped by the introduction of the Pet Murphy
Bed™, a folding hide-away dog bed geared towards
complementing interior home décor and maximizing small
spaces. This buzz-generating product has been featured in
the New York Times, The Rachel Ray Show
CBS news and is rapidly becoming a hit among pet owners and
interior designers from coast to coast.
Midnight Pass, Inc. has its corporate headquarters in Marshfield, MA and first burst onto the pet industry scene in 2001 as the original distributor and marketer of portable outdoor pet containment systems including the industry's first Pet Stroller. Midnight Pass has shipped over 100,000 pet products world wide while racking up numerous awards for customer service, innovation and product quality along the way.
Pass, Inc. currently offers the following pet products as a direct
marketer and online retailer:
Wicker Cruiser™ and Sport
Cruiser™ pet bicycle
baskets are part of the Pet Cruiser® line of travel solutions
for your pet. They are for cyclists that want to enjoy the outdoors
small dog and range from $80 to $90 retail. New colors
and designs, including the Pooch Caboose™, are being unveiled
in Chicago in October 2007.
in the Wall Street Journal as “the first step toward
stress-free travel,” the Auto Cruiser™ is
the Pet Cruiser® product
that solves your pet-traveling needs: It’s
a fully enclosed pet car / booster seat. It’s
a suitcase that keeps your pet’s
toys and food secure. It’s a convenient pet
carrier. Retail $129.95. Portfolio Cruiser™ without
the booster / storage compartment retails for $99.95.
Pet Murphy Bed™ is a folding hide-away pet
bed that is great for small apartments and condos
and even RV’s. It is
made to be comfortable for dogs and stylish for
owners. Solid, furniture-quality construction made
friendly reclaimed rubber
wood in Thailand make this pet bed a big hit with
urban dog owners. Available in Black, Mahogany
and NEW Cottage White in 2008. Holds
up to 200lbs. Retail $279.95.
Creature Leisure® - Featured on NBC’s
Today’s Show ”Traveling with Your Dog” segment.
Perfect for “jet-setters” around the
globe, this chic, soft-sided rolling pet carrier
doubles as a backpack. Pet Pilot is
made from sturdy nylon construction. It holds pets
or gear and greatly enhances your mobility. Retail
Pass also carries the full line of Creature
HH backer Backer's 41st Annual Pet Industry Trade Show and Educational
Stephens Convention Center
in Rosemont (Chicago), Illinois on October
12-14, 2007 and is
only open to wholesale buyers, independent
retailers and qualified professionals.
sure to visit Midnight Pass in Chicago at Booth #3436 to see the
exciting new product
introductions as well
APPMA Global Pet Expo will take place in February 14-16, 2008 in
San Diego, CA